Amina El Abed is a strategic communications and branding for development expert with an experience covering the Middle East and Mediterranean (MEM) and Africa regions. Her expertise is in developing and implementing strategies to help private, public, NGOS and international organisations champion policies and programmes across a wide range of fields: Strengthening Resilience, CSR, Public Diplomacy, Entrepreneurship…
With a specialization in difficult-to-reach audiences, the particularity of Amina’s strategies is that they heavily incorporate Art and Culture into their deployment.
Prior to that, Amina has managed key accounts requiring different solutions such as e-reputation management, crisis management, PR, 360º communication strategy, setting up online and viral campaign and production. She implemented campaigns for multiple local and international brands in Tunisia and advised prominent local public figures on branding and public image.
She co-founded the Nordic Africa Impact forum, a foundation that creates partnerships and opportunities between African and nordic businesses, is a founding member of the Global Shapers Tunis Hub for the World Economic Forum and is a co-author of the 2018 Lugano Initiative.
She holds a BA in Business Administration from the Mediterranean School of Business, an M.A in International Relations (Diplomacy) from the University of Birmingham.